Experience what working with AI should actually feel like
We introduce AI into your business at your pace, so you can finally handoff the things you hate doing most, and grow new ideas with confidence and speed.
What good 'could' look like
Real AI-assisted solutions no matter your starting point
Repetitive Tasks
Everyday, you or someone on your payroll do routine tasks that need to be done, but they're no fun, and they're holding you back from pursuing better things.
Data Wrangling
You've got data coming out of your ears, but the file dumps, refreshes, and updates to feed your spreadsheets and dashboards are holding you back from making better decisions.
I have an idea..
You have an idea, but you don't want to distract your already busy team before you've stress-tested it further.
AI-Pods : Tech Team
Human Intelligence and AI should work together to improve quality and speed. You should see throughput benefits, not just high token bills.
Team Comms and Alignment
Historically it's been quite costly to onboard and align teams and to keep alive the latest detail and context of where we're headed, there must be a better way
I want my team to feel safe using AI
Everyone should feel safe using AI in their jobs, and when they need a hand with the last mile, can fold it in to their way of working.
Our Story
No one knows how this AI Story will end. Some of the biggest tech giants in the world are grappling with the pace of change and the impact it's having on their business models. Enter PBL. We're on the journey with you, to share our lessons learnt, and whatever experiences we've had solving problems for ourselves and our clients so you can feel comfortable you are not alone and embrace the promise that AI can finally free up your business for scale and growth, safely and at your own pace.
Whether you're a startup validating your product, a legal firm being asked the question on billables or an enterprise juggling priorities around governance and delivery, the problem is the same: how do I embrace AI at a pace that suits my business without disrupting our core.
We built PushBackLog to bring a human element to an artifical opportunity, and bring some external comfort to your AI roadmap beyond the response you'll get from the models.
Meet the TeamTeam collaboration visual
Working with us
A simple, honest process — no black boxes, no surprises.
Walking in your shoes
Before we recommend anything, we spend time understanding your business, your team, and the work you actually do day to day.
Planning and Prioritising
Together we map the opportunities, set clear priorities, and agree on a plan that fits your pace, your team, and your budget.
Roll Up the Sleeves
We get to work — building, testing, and iterating alongside your team to deliver real results you can see and use quickly.
Handover with Support, Go Again
We hand over with confidence, train your team, and stay close. Then when you're ready, we find the next thing worth building.
Client Voices
Real Projects, Real Results
"They didn't just build the system. They understood our constraints and engineered around them. That's the difference."
Sarah Chen
VP Engineering, DataFlow
"We went from 8-week release cycles to shipping every two weeks. The clarity they brought to our process was immediate."
Marcus Johnson
Engineering Manager, NovaSaaS
"Stakeholders finally understand what we're building and why. Scope creep is down and confidence is up across the whole organisation."
Alex Rivera
Head of Delivery, Meridian
Frequently Asked Questions
How long does a project take?
We'll flesh this out with you in step 2. Ultimately, we'll go as fast as makes sense for your priorities. Simple integrations or process automations might take days/ weeks. Heavy lifting work across team uplift in existing codebases may take longer. We give you a realistic timeline once we know who and what we have to work with.
What's your engagement model?
This will depend on you. You can either ask us to get you an outcome, or build the outcome with your team and bring them on the journey. You get access to our engineers, our process, and our experience as much as necessary either way. Importantly, we're not a black box. You see the work, understand the decisions, and own the results.
How/ Where do you work?
We're mostly a distributed team who work best face to face, but mostly online in virtual meetings. We do this to save on cost, and pass those savings to you, but if you need on-site, we'll do our best to accomodate that too, particularly early on in our discovery.
Do you work with startups?
Yes. We work with companies at every stage. Startups often need the most rigorous engineering because they can't afford failures. We've helped early-stage teams build systems that scale.
What if the project fails?
We engineer to prevent failure. But if something isn't working, we diagnose it, fix it, and learn from it. We're committed to outcomes, not just effort.
Can you work with our existing code?
Usually yes. We've integrated with legacy systems, inherited codebases, and worked alongside existing teams. We assess what's there and build on what makes sense.
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